{"id":4497,"date":"2026-04-28T09:30:27","date_gmt":"2026-04-28T09:30:27","guid":{"rendered":"https:\/\/www.santorroman.com\/la-rioja-the-cardboard-capital-at-the-afco-2026-conference\/"},"modified":"2026-04-28T09:51:15","modified_gmt":"2026-04-28T09:51:15","slug":"la-rioja-the-cardboard-capital-at-the-afco-2026-conference","status":"publish","type":"post","link":"https:\/\/www.santorroman.com\/en\/la-rioja-the-cardboard-capital-at-the-afco-2026-conference\/","title":{"rendered":"AFCO 2026 CONFERENCE: THE FUTURE OF SUSTAINABLE CARDBOARD"},"content":{"rendered":"<p>On 15 and 16 April, our region became the hub of the cardboard industry with the AFCO 2026 Business Summit. Under the slogan \u201cCardboard: material of the future\u201d, executives and leading companies came together to outline the key principles of a strategic industry in smart sustainability.<\/p>\n<p><strong> Strategy in a changing environment<\/strong> <br \/>The main session was led by Leopoldo Santorrom\u00e1n, president of AFCO and CEO of Cartonajes Santorrom\u00e1n, at Bodegas Palacios Vinos de Finca. Some of the issues addressed included defining cardboard not only as a recyclable material, but as a technological solution capable of adapting to the new demands of the supply chain. During the subsequent sessions, the discussion also delved into, amongst other topics, how digitalisation is enabling us to optimise resources and reduce our clients\u2019 carbon footprint<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4480\" title=\"Santorroman en AFCO\" src=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/1-1024x576.jpg\" alt=\"Santorroman- Cartonajes- meeting AFCO\" width=\"988\" height=\"535\" srcset=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/1-1024x576.jpg 988w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/1-980x552.jpg 980w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/1-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 988px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Elite leadership and adaptability<\/strong> <br \/>Beyond the technical data, the event offered us a human and inspiring perspective on leadership. Through a discussion entitled \u201cElite Training and Values\u201d, Toni Nadal, a leading figure in tennis and mentor to Rafa Nadal, and the engineer and illusionist Jorge Luengo, reflected on discipline, methodology and the ability to adapt to highly demanding environments. Their messages on resilience and the importance of attitude resonated strongly, reminding us that a can-do mindset is the driving force needed to tackle any industrial transformation.<\/p>\n<p><strong>Hosts in a land of excellence<\/strong> <br \/>At Cartonajes Santorrom\u00e1n, we are proud to have hosted this event in La Rioja. This event reinforces our commitment to innovation and drives us to continue manufacturing the packaging that society and the planet demand: efficient, high-tech and fully sustainable. <br \/>Thank you to all attendees for making this event a resounding success in our home!<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4497 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.santorroman.com\/en\/la-rioja-the-cardboard-capital-at-the-afco-2026-conference\/4-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/4.jpg\" class=\"attachment-full size-full\" alt=\"Conferencia- AFCO- Santorroman\" srcset=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/4.jpg 1080w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/4-980x552.jpg 980w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/4-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.santorroman.com\/en\/la-rioja-the-cardboard-capital-at-the-afco-2026-conference\/3-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/3.jpg\" class=\"attachment-full size-full\" alt=\"Equipo Santorroman Afco\" srcset=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/3.jpg 1080w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/3-980x552.jpg 980w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/3-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.santorroman.com\/en\/la-rioja-the-cardboard-capital-at-the-afco-2026-conference\/2-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/2.jpg\" class=\"attachment-full size-full\" alt=\"Santorroman conferencia AFCO\" srcset=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/2.jpg 1080w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/2-980x552.jpg 980w, https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/2-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 15 and 16 April, our region became the hub of the cardboard industry with the AFCO 2026 Business Summit. Under the slogan \u201cCardboard: material of the future\u201d, executives and leading companies came together to outline the key principles of a strategic industry in smart sustainability. Strategy in a changing environment The main session was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-4497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AFCO 2026 CONFERENCE: THE FUTURE OF SUSTAINABLE CARDBOARD - Santorrom\u00e1n<\/title>\n<meta name=\"description\" content=\"The AFCO 2026 Conference in La Rioja brought together leaders from the cardboard industry to promote innovation and sustainability in packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santorroman.com\/encuentro-afco-2026-la-rioja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFCO 2026 CONFERENCE: THE FUTURE OF SUSTAINABLE CARDBOARD - Santorrom\u00e1n\" \/>\n<meta property=\"og:description\" content=\"The AFCO 2026 Conference in La Rioja brought together leaders from the cardboard industry to promote innovation and sustainability in packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.santorroman.com\/encuentro-afco-2026-la-rioja\/\" \/>\n<meta property=\"og:site_name\" content=\"Santorrom\u00e1n\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-28T09:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T09:51:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.santorroman.com\/wp-content\/uploads\/2026\/04\/POrtada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"santoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"santoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/\"},\"author\":{\"name\":\"santoadmin\",\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/#\\\/schema\\\/person\\\/4d96deabb24791988948aa09df16445e\"},\"headline\":\"AFCO 2026 CONFERENCE: THE FUTURE OF SUSTAINABLE CARDBOARD\",\"datePublished\":\"2026-04-28T09:30:27+00:00\",\"dateModified\":\"2026-04-28T09:51:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/\"},\"wordCount\":290,\"image\":{\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.santorroman.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/POrtada.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/\",\"url\":\"https:\\\/\\\/www.santorroman.com\\\/encuentro-afco-2026-la-rioja\\\/\",\"name\":\"AFCO 2026 CONFERENCE: THE FUTURE OF SUSTAINABLE CARDBOARD - 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